Experience

Creative Strategy, Copy @ Hoppy

October 2023 – September 2024

Responsibilities

Brand Voice — Developed the brand voice and comprehensive guidelines (ex: Hoppy brand book, messaging frameworks, editorial style guide, product glossary).
Copywriting — Drafted concepts and copy for Hoppy’s website, launch campaigns, paid performance ads, demo videos, the App Store, and organic social.
Creative Project Management — Implemented internal processes and drove the execution of creative deliverables for all copy, design, and animation requests.

Achievements

Managed creative for high-profile activations and partnerships, including events at Surf Lodge, NYC Pride, and the 2024 Paris Olympics.
Conducted messaging research with creators and test users, plus led some fun workshops with the CEO, CMO, and Head of Product to really nail our brand positioning.

<aside> 💬 “Working at a startup like Hoppy requires a ton of confidence, flexibility, and creativity. Meg has all of those qualities and does it with a smile on her face. She’s truly an expert at what she does.”

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Copy Lead @ Alma

May 2021 – October 2023