COPY CONSULTANT (CREATOR MARKETING) ♾️ Meta | October 2024 – Now
• Led copywriting for Instagram’s flagship creator recognition program (launching October 2025), crafting landing pages, invites, launch announcements, and event collateral. • Shaped the editorial strategy for Instagram’s blog and produced feature stories on top creators to strengthen brand reputation and drive product adoption. • Revamped the entire Instagram for Creators website with more intuitive navigation and creator-focused copy. • Conducted a comprehensive language audit across marketing channels and developed research stimuli to inform new messaging guidelines and frameworks.
CREATIVE STRATEGIST, COPY 🐇 Hoppy | October 2023 – September 2024
• Created Hoppy’s brand voice from the ground up, drawing on competitive research, user testing, gut instinct, and close collaboration with the executive team. • Directed GTM messaging across web, launch campaigns, paid performance ads, demo videos, app stores, influencer marketing scripts, and organic social. • Developed messaging strategies for high-profile activations and partnerships, including events at Surf Lodge, NYC Pride, and the 2024 Paris Olympics.
COPY LEAD 🌱 Alma | May 2021 – October 2023 • Built foundational copy resources, including an interactive glossary, style guide, email playbooks, and a brand book to ensure consistency across channels. • Scaled the Creative team from one to seven members, setting up processes that made work smoother, including feedback norms, sprint cycles, and standardized briefs. • Played a key role in Series C and D funding announcements, helping reposition Alma’s from “The WeWork for therapists” to a “provider-first platform for therapists,” earning nods from Forbes and Bloomberg. • Partnered with the Director of Brand to roll out Alma’s first major 360° campaign, Not Just Anyone.
BRAND MARKETING MANAGER 💾 Air | August 2019 – May 2021 • Led a full-site redesign, overseeing design and development across 25+ pages. • Launched a homepage that pulled in 15,000 views in the first month—directly resulting in 150+ new workspaces with 0% churn. • Created Thursday Drops, a weekly series that somehow made people care about a cloud storage startup.
BRAND MARKETING MANAGER 🟣 Dots | August 2016 – August 2019 • Ran content strategy across 11 channels with a collective reach of 450k+, making sure our content was always in sync with feature updates, promo trailers, and digital events. • Wrote punchy push notifications and in-app messages designed to delight new players. • Worked with designers, PMs, and leadership to develop creative assets for prototype games.
CREATIVE PRODUCER ❤️🔥 BuzzFeed | April 2015 – August 2016 • Conceptualized, pitched, and produced branded content in response to RFPs from Fortune 500 brands like Starbucks, Weber, and Lifetime. • Wrote across formats, from long-form essays to bite-size listicles.
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TEXAS A&M UNIVERSITY B.A. in Communication 2010 – 2014
• Copywriting • Creative Strategy • Go-To-Market Strategy • Brand Voice Guidelines • Presentations & Decks • Adobe Suite & Figma • Asana